The Swiss
luxury district

WELCOME TO

Via Nassa
Lugano

Going shopping in Via Nassa is certainly a memorable experience, an exceptional journey in fashion, art and jewellery.
Via Nassa is the most famous of Lugano’s historical streets – its particular and sophisticated boutiques will accompany you in your shopping.
Under the 414 meter long, ancient city porticoes, you’ll find many different kinds of shops: jewelleries, fashion, gastronomies, art galleries and antique shops are just some of the many, without forgetting a few department stores as well.
In Via Nassa Lugano, luxury is becoming more and more fashionable!

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The heart

of Lugano

Lugano is a city genetically and historically devoted to luxury, a landing place for thousands of people who have found and find here shelter, protection and the ideal conditions to work or retire after a successful career.
Via Nassa Lugano is one of the world’s most exclusive luxury streets, the perfect intersection of fashion, history and culture, an unquestionably Luxury District.

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Via Nassa Lugano
The Swiss
Luxury District

Plan

your visit

Discover an unparalleled hub at the intersection of luxury, fashion and entertainment. Lugano offers myriad experiences and opportunities: in addition to shopping in Via Nassa if you’re more partial to arts and culture heritage, you can visit the various exhibitions organised by the several city museums.
During your stay you’ll be in raptures over our exquisite gourmet cuisine in one of the Michelin starred restaurants where you might savour our local delicacies paired with prizewinning Ticino wines.

Shopping
Dining
Hospitality
Services

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Upcoming
Events

Latest
News

VISIT VIA NASSA FOR

Services

Lugano is an important business hub, the third largest financial center in Switzerland after Geneva and Zurich. According to a recent criminal police statistic, Lugano remains the safest city in Switzerland. The strengths of the city on Lake Ceresio are regulatory, economic and political stability and a clear and non-aggressive fiscal framework. Lugano has recently become an important aggregation pole for what concerns digital innovation and – especially – for the blockchain and crypto currency supply chain.

VISIT VIA NASSA FOR

Hospitality

Lugano is known all over the world as one of the most exclusive luxury destinations. We create a collection of the best hotels in our city, accommodation so unique and beautiful that you, after shopping in Via Nassa, do not want to leave your room.

VISIT VIA NASSA FOR

Dining

Via Nassa Lugano invites you to a selection of modern and refined dining experiences. With a fusion of Italian and Swiss cooking, traditional Ticinese cuisine and international flavors prepared by celebrated and Michelin-starred chefs, there’s plenty in Lugano to enjoy. We listed the 10 best places to start with. Buon appetito!

VISIT VIA NASSA FOR

Shopping

Via Nassa Lugano is home to the world’s leading international luxury brands. Visit this incomparabile luxury district and discover our great tradition of high jewellery and watchmaking shops, our remarkable fashion boutiques, our art galleries and antiques shops.