Lugano has always combined Swiss elegance with a Mediterranean flair. Starting in 1967, Gübelin welcomed guests to its location on the Via Nassa, the most attractive shopping mile in Canton Ticino. In the fall of 2016, Gübelin moved to a new location bordering the Piazza Carlo Battaglini. The prestigious boutique is located in a Palazzo dating back to 1906, and its grandeur offers an ideal setting for Gübelin Jewellery and renowned watch brands. The range of watches includes Patek Philippe, Bvlgari, Breitling, Chanel, Jaeger-LeCoultre, Montblanc, Parmigiani Fleurier, Roger Dubuis, Zenith, and Vintage Jewellery.

The House of Gübelin is a Swiss, family-owned firm known for its exquisite high-end jewellery, gemstone expertise, and as purveyors of some of today’s most sought-after luxury watch brands. The company, founded in 1854, is deeply inspired by the internal and external beauty of fine gems and watches. Its combination of jewellery, gemstone and horological expertise is unique in the industry, a product of both its history and the Gübelin family’s high regard for beauty, knowledge, authenticity and artisanship.

Whether as jewellers, gemologists or watchmakers, the company’s Deeply Inspired philosophy has always guided the House of Gübelin to dive deeper into its metiér, to make new discoveries and to combine beauty and knowledge in an incomparable manner.

Especially, rubies have a deep meaning for the House of Gübelin. For centuries, the ruby has been considered the king of gemstones and is associated with love, passion and fire. These attributes symbolize the Deeply Inspired philosophy, and that is why each creation from Gübelin Jewellery is set with a ruby.

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