Boutique King

The boutique includes some of the most prestigious brands of the international fashion scene of clothing and accessories.

Boutique King founded in 1975 is synonymous with elegance and refinement. Its four boutiques are located in the most strategic points of Switzerland: Locarno, Lugano and Ascona, and they are the most important multi-brands in Ticino and among the most representative.

After forty years of career, guided by the passion and enthusiasm that characterize it, Boutique King opens its fifth atelier: the online boutique, where you can buy clothing and accessories for men and women from the most important and prestigious brands.

+41 91 751 60 23


9:00 AM - 6:30 PM


9:00 AM - 6:00 PM

Sat (winter)

9:00 AM - 5:30 PM